Website Marketing Lead
Knutsford, Cheshire
Permanent position

About Us:
James Fisher is a global engineering services company, providing expertise and innovation to our customers in some of the worlds harshest environments across Energy, Defence and Maritime.
We are relied upon to help our customers deliver on their promises and realise their ambitions safely, efficiently and responsibly.

With our strong heritage spanning over 175 years, built on the foundations of our people and our innovation, we are entering the next evolution of our business; delivering One James Fisher.

We are building a stronger, more cohesive service company operating in the Blue Economy.

The Role:
To help us achieve our ambitions of a unified service company, serving the whole of the Blue Economy, we need a versatile and confident digital marketing professional to join the team.
The successful candidate will help us to craft our digital footprint, supporting on the continuous development of our internal and external online presence and marketing activities, with a specific focus on the development of the Group websites.

James Fisher has a powerful, lasting legacy to communicate to our customers, and we recognise that the website is at the core of our efforts. The successful candidate will be responsible for reviewing, monitoring, analysing and reporting on our Group’s website performance, bringing innovative ideas to the team to help us better serve our customers and improve website performance.

This role will include the maintenance and continuous improvement of our Group’s websites, building and maintaining high quality landing pages, collaborating with Group Marketing’s SEO experts and taking ownership of the website user experience to better support us to deliver excellence to our customers on every step of their journey.

Key Duties & Responsibilities:

• Assist the digital marketing manager in delivering new websites for the JFS portfolio, considering website improvement techniques that must be undertaken, focusing on SEM and UX improvements
• Development of A/B testing plans to drive growth across the Group and divisional structure, including landing page optimisation, improvements to accessibility and audience testing.
• Full administration of the James Fisher website and support of Product Line websites for content management.
• Monitoring the effectiveness of the James Fisher Group websites and digital marketing activities, providing insights for reactive and proactive future developments to the site.
• Collect, analyse and prepare feedback on website performance, identifying areas for improvement, and reporting technical issues to our development partner to find solutions.
• Development of our internal digital architecture through to the continuous improvement of our Group Intranet and associated applications.

Further ad hoc support to the Group Marketing team as required.

Skills & Experience:

• Experience of content management systems (CMS), Umbraco preferred but not essential
• Proven experience of digital marketing and website content management
• Proven analytical skills, UX and A/B testing essential
• Strong creative, organisational and numerical skills with excellent attention to detail
• B2B Marketing and/or business experience
• Excellent coordination skills required to meet strict deadlines

This role forms part of an exciting development at James Fisher and presents an opportunity to participate in our transformation journey, playing a pivotal role in our Digital team.

James Fisher is looking for a dedicated individual with confidence and excellent communication skills, who can demonstrate a track record of managing work to tight deadlines, be confident in interpreting and analysing marketing data, and who collaborates well with stakeholders of all levels.

Due to the volume of applications that we receive for our vacancies, on occasion applications may close before the deadline, so please apply early to avoid disappointment.

James Fisher & Sons are committed to taking positive action on diversity and we strongly encourage applications from candidates from all backgrounds and as a Disability Confident employer we are committed to offer an interview to disabled candidates who meet the minimum criteria for the role.

James Fisher and Sons plc, are proud to be partnered with the Career Transition Partnership, the official provider of Armed Forces resettlement for over 20 years.